Turkish home appliance brand Beko has signed a new partnership with US video game publisher Riot Games, maker of the hugely successful League of Legends series.
Under the deal, Beko will become the Official Domestic Appliances Supplier for the Spring Split and Summer Split of the League of Legends European Championship (LEC).
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Under the deal, LEC and Beko will collaborate on exclusive content for Beko’s ‘Eat Like a Pro’ healthy eating campaign.
Last month, Riot Games signed with Red Bull as the Official Energy Drink Supplier of LEC for the same duration. LEC has also partnered with Logitech G, Foot Locker, DXRacer, Kia Motors, Alienware, and Shell as Official Suppliers.