Household Products
Inter extends Oknoplast partnership
Italian Serie A football club Internazionale has extended its top-tier sponsorship deal with door manufacturer Oknoplast by two years, from 2013-14 to 2014-15.
B&Q exits talks for Football League rights – report
B&Q has pulled out of talks to become the next title sponsor of the English Football League.
Peaks in P&G’s “Thank you, Mom” campaign
ORIGINALLY CREATED for the Vancouver Winter Olympics in 2010, P&G’s global Olympic sponsorship campaign, “Thank you, Mom” focuses on the people who are most responsible for the nurturing and development of wo…
P&G redoubles its commitment to Paralympic sport
P&G UK’s COMMITMENT to the London 2012 Paralympic Games has stepped up an extra level with the announcement that it has signed on as title sponsor of the inaugural Paralympic Ball.
P&G and Cadbury take “Socialympics” gold
ACCORDING TO SOME commentators, the London Games this summer will be the most tweeted, liked and tagged in history
Team Samsung banks on Beckham effect
TEAM SAMSUNG vs TEAM P&G: With Samsung having launched its London 2012 ambassador team this week, including the likes of triple jump gold medal hopeful Philips Idowu and equestrian princess Zara Philips,…
Proctor & Gamble struggles to get with the program
IN COMMON with pretty much all other Olympic sponsors, consumer products and healthcare giant Proctor & Gamble is predicting an increased use of social media marketing in the run up to London 2012 and…
Vanity, vanity…all is Vanity Fair
P&G APPEARS to have launched the publicity blitz for the group's Olympic Ambassador programme by borrowing the design clothes of US-style bible Vanity Fair
Super brand Unilever latest to take the direct approach through Facebook
UNILEVER HAS announced it is to launch a Facebook campaign to engage consumers around some of its biggest brands including Dove, Flora and Carte d’Or ice cream.
Gillette Brazil naming deal may struggle for media mentions
WIDESPREAD COVERAGE of Proctor and Gamble shaving brand Gillette signing on as naming rights partner to the Brazilian National football team may turn out to be the best part of the deal