Hair salon franchise Great Clips has agreed a multi-year partnership with North American ice hockey league the NHL and Players’ Association the NHLPA following an initial deal that covered the 2018 Stanley Cup Playoffs.
Through the partnership, Great Clips will become the Official Hair Salon of the NHL, while receiving brand exposure during all Stanley Cup Playoff game broadcasts in the US and Canada, as well as at tentpole NHL events, including All-Star Weekend, Winter Classic, Stadium Series and the NHL Gaming World Championship.
For the second straight year, Great Clips is bringing back an online and socially-sharable voting campaign – LegendHairy Greats of the NHL. Starting today (Thursday) and through to the 2019 Stanley Cup Final in June, fans can vote for their favourite NHL players hairstyle and share their favourites on social media using #HockeyHair.
The campaign will also be featured in 4,400 Great Clips salons across the US and Canada, in the Great Clips Online Check-in App, during game broadcasts, in arenas and across the NHL and NHLPA’s social media channels during the 2019 Stanley Cup Playoffs.
Throughout the 2019 Stanley Cup Playoffs, fans can visit the campaign website for new weekly polls featuring NHL players and their recognisable hockey hairstyles. The campaign will also extend to NHL Network, where a ‘Head to Head Match-Ups’ segment will run throughout the Playoffs.
To celebrate the evolution and backstory of some famous hairstyles sported by NHL players, Great Clips has also released a new digital video series today starring San Jose Sharks defenseman Brent Burns and Chicago Blackhawks defenseman Duncan Keith.
Lisa Hake, vice-president of marketing and communications at Great Clips, said: “This partnership offers Great Clips another opportunity to connect with a passionate audience where they live and have fun, while demonstrating how our salons and their stylists can provide quick and easy haircuts to meet anyone’s style and personality.”
Great Clips’ multi-year partnership with the NHL and NHLPA is the result of a successful relationship during the 2018 Stanley Cup Playoffs. Great Clips also has club partnerships with the Carolina Hurricanes, Colorado Avalanche, Detroit Red Wings, Minnesota Wild, Nashville Predators, St. Louis Blues and Tampa Bay Lightning.