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Man United adds Remington to Global Partner portfolio

Premier League club Manchester United has signed a new multi-year global partnership with personal care brand Remington.

The partnership will make Remington the club’s first ‘Official Electrical Styling Partner’, in a deal that covers both the men’s and women’s teams.

As part of the deal, the club will work with Remington to deliver promotional campaigns to grow the brand in key overseas markets.

The two organisations will initially collaborate on a campaign that champions ‘The Story of You’ – the brand’s mission to get to know its customers in a more personal way.

Tim Wright, VP for appliances at parent company Spectrum Holdings, said:  “We have an impressive record of breaking the mould with our product innovation, and this will be translated into our partnership with Manchester United, and in particular our involvement with both the men’s and women’s teams.”

Remington is one of the largest brands in the US-based Spectrum Brands portfolio. Its other best-known brands include Kwikset, Russell Hobbs and Black+Decker.

Remington joins 18 other brands in Man United’s Global Partner tier, which includes 20th Century Fox , Aeroflot, Apollo Tyres, Chivas, Casillero del Diablo Deezer, DHL, EA Sports, Gulf Oil, Kansai Paint, HCL, Melitta, Mlily, MoPLay, New Era, Swissquote, Tag Heuer and True Religion.

Read this: ‘Chivas Regal inks whisky partnership with Man United

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