Household Products
Fulham teams up with Teng Tools
English Premier League football club Fulham has entered into a three-season partnership with Teng Tools, a global provider of hand tools and smart storage solutions
WTA signs new global partnership with Moroccanoil
The Women’s Tennis Association has signed a new global partnership with oil-infused beauty brand Moroccanoil.
Mutest scores naming rights deal at RC Strasbourg
French health insurance firm Mutest has signed a new naming rights partnership with Ligue 1 club RC Strasbourg
Basketball Australia nets double deal
The Basketball Australia has struck sponsorship deals with vitamin tablets and drinks brand Berocca and the New Era Cap Company
Australian Open signs sunscreen partner
The Australian Open grand slam tennis tournament has agreed a sponsorship deal with skincare products manufacturer La Roche-Posay
Garnier returns to Australian Open
Cosmetics brand Garnier has rekindled its association with the Australian Open by agreeing to partner with the 2019 edition of the tennis grand slam
Pure Silk adds Virginia tournament to LPGA partnership
Cosmetics brand Pure Silk has furthered its backing of the Ladies Professional Golf Association by agreeing to become the new title sponsor of its annual tournament at Kingsmill Resort in Williamsburg,…
Head & Shoulders extends backing of Turkish basketball
Shampoo brand Head & Shoulders has renewed its sponsorship agreement with the Turkish Basketball Federation (TBF)
Rexona partners up with Copa Libertadores
The South American Football Confederation (Conmebol) has agreed a four-season deal with consumer goods company Unilever that will make its Rexona antiperspirant brand a new partner of the Copa Libertadores
Chinese Basketball Association signs new sponsor
The Chinese Basketball Association has partnered with Scisky, a non-toxic home décor materials company.
England Rugby cleans up with Persil deal
Persil, the laundry brand owned by consumer goods group Unilever, has agreed a three-year partnership with England Rugby
Metricon builds on association with Melbourne Victory
Home-building company Metricon has stepped up its involvement with Melbourne Victory by becoming the Australian A-League football club’s principal partner for the 2018-19 season.
UCI WorldTour outfit secures new main sponsor
Quick-Step Floors, one of the leading teams in cycling’s UCI WorldTour, has signed up Belgian window manufacturer Deceuninck as its new main sponsor.
Unilever inks new global partnership with LaLiga, activates via Clear Men and Rexona
Spain’s LaLiga has signed a new global deal with Unilever as an Official Personal Care Partner.
FA ‘deluged with approaches’ as it delivers new partner
The Football Association has signed a new, two-year partnership with P&G-owned shampoo brand Head & Shoulders as it cashes in on the team’s World Cup success this summer.
Premier League shirt sleeve deals move on from media buys
Major differences in the value of shirt sleeve rights among the English Premier League’s top six clubs have been driven, in part, by variations in the status accorded to Shirt Sleeve Partners in the s…
Gorenje unites customers around European handball
PROJECT DETAILS
Sponsorship title: Gorenje: Official Sponsor of the Men’s EHF Euro 2018/2020 and Official Regional Premium Sponsor of the Velux EHF Champions League
Gillette gets consumer buy-in from Lions Tour promotions
PROJECT DETAILS
Sponsorship Title: Gillette – Official Sponsor & male grooming supplier of The British & Irish Lions 2017 Tour to New Zealand