Household Products

Fina, the global governing body of aquatic sports, has extended a commercial partnership with Chinese domestic appliances manufacturer Midea until 2017.

German Bundesliga and Uefa Champions League champion Bayern Munich has announced a two-year sponsorship agreement with consumer products manufacturer Henkel.

Household goods company and International Olympic Committee TOP sponsor Procter & Gamble is aiming for one third of its return from the London 2012 Olympics at the Sochi 2014 winter Games.

The British Paralympic Association has renewed its association with global consumer goods company P&G for the upcoming 2014 Paralympic winter Games in Sochi.

Cosmetics and beauty brand L'Oréal Paris Men Expert has made its first move into sports sponsorship through a three-year deal with North American ice hockey league the NHL.

Pental has agreed a two-year deal for its White King household cleaning brand to become the official ball partner of AFL Australian rules club Western Bulldogs.

Television and refrigeration manufacturer Hisense has become an official sponsor of the Australian Open tennis event and its associated tournaments series.

Consumer goods company Procter & Gamble has reached an agreement to become the official beauty care provider of the US Figure Skating organisation.

Personal care products manufacturer Kimberly-Clark and ice hockey league the NHL have announced a renewed and enhanced multi-year partnership across North America.

NBA basketball team Orlando Magic has announced a host of new and renewed sponsorship agreements for the 2013-14 season.

English Premier League football club Manchester United has signed a three-year regional partnership in South East Asia with consumer goods giant Unilever.

Global battery brand Duracell has announced a partnership with New Zealand Rugby to sponsor reigning world champion the All Blacks.

Proctor & Gamble has agreed a four-year sponsorship deal with the Hockey Canada national ice hockey governing body to support the development of the sport in the country.

The Association of Tennis Professionals (ATP) has announced sponsorship deals with Gillette and Segafredo Zanetti ahead of this year’s ATP World Tour Finals.

Men’s shaving and toiletries brand Gillette has announced a two-year extension of its decade-long partnership with the English Rugby Football League.

Nivea Men has agreed a three-year deal to become an official sponsor and provider for French Ligue 1 football club Paris Saint-Germain from the 2013-14 season.