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United teams up with Unilever in South East Asia

English Premier League football club Manchester United has signed a three-year regional partnership in South East Asia with consumer goods giant Unilever.

Under the terms of the deal, Unilever will become the club’s official personal care and laundry partner in nine countries – Singapore, Malaysia, Indonesia, Vietnam, Philippines, Thailand, Cambodia, Laos and Myanmar.

A number of Unilever’s most popular personal care and laundry brands, such as Clear, Omo and Rexona, will now carry the Manchester United crest.

Peter ter Kulve, president of Unilever, South East Asia and Australasia, said: “This is the first time Unilever has undertaken a partnership of this scale in the region, spanning nine rapidly developing markets.

“Through this partnership we will bring Manchester United Soccer Schools to the community in order to encourage not only children, but also their parents, that ‘Dirt is Good’ and outdoor play is vital to health, wellbeing and future development.”