Hotels & Resorts
Asian Tour extends stay with Hilton
Global hospitality company Hilton Worldwide has extended its partnership with golf’s Asian Tour.
Hertha Berlin checks in with new partner
German Bundesliga football club Hertha Berlin has entered into a partnership with Hotels & Sportresort Fleesensee, a holiday resort located in the north of the country.
Cruzeiro checks in with Super 8 deal
Budget hotel chain Super 8 has secured a sponsorship deal with Campeonato Brasileiro Serie A football club Cruzeiro.
UK Sport checks in with IHG
National high performance sports agency UK Sport has entered into a multi-year partnership with the InterContinental Hotels Group.
Marriott upgrades NBA partnership
Hotel group Marriott International has expanded its partnership with North American basketball league the NBA by agreeing to sponsor its Global Games event in London, England later this week.
SARU extends stay with Tsogo Sun
The South African Rugby Union has agreed a five-year extension to its long-running partnership with gaming, hotel and entertainment group Tsogo Sun.
Cactus Bowl checks in with new title sponsor
North American hospitality chain Motel 6 has been named title sponsor of the 2016 Cactus Bowl US college American football game.
LA Clippers snap up new presenting sponsor
Californian casino and hotel company Agua Caliente Casino Resorts has agreed a deal to become the presenting sponsor of NBA basketball team the LA Clippers for the 2015-16 season.
Sanzar books extended IHG partnership
Sanzar, which operates rugby union tournaments featuring teams from South Africa, Australia, New Zealand, Singapore and Japan, has extended a partnership with InterContinental Hotels Group.
McLaren-Honda stays with Hilton
Hospitality and hotel chain Hilton Worldwide has extended a partnership with the McLaren-Honda Formula One motor-racing team.
MLB checks in new partnership with Sheraton
North America’s Major League Baseball (MLB) has entered into a partnership with the Sheraton hotel chain.
Asian Tour checks in with Hilton as hotel partner
Golf’s Asian Tour has unveiled global hospitality company Hilton Worldwide as its official hotel partner.
AccorHotels links up with Australian Open
Hotel operator AccorHotels has signed up as an official partner of the Australian Open tennis grand slam event.
NBA checks in with Marriott International
Hotels group Marriott International has agreed a commercial partnership with the National Basketball Association for its global events.
Manor Marussia accommodates Airbnb as new partner
Community-driven hospitality company Airbnb has signed its latest commercial deal in the sports market by agreeing a partnership with the Manor Marussia Formula One motor racing team.
The Star links up with NSWRL for State of Origin campaign
The New South Wales Rugby League organisation in Australia has signed an official partnership with Sydney hotel and casino complex The Star.
Caribbean Premier League checks in with Marriott Hotels
US hotel group Marriott has reached an agreement to become the official hotel partner of the Caribbean Premier League Twenty20 cricket tournament.
Accor and Lavazza completes French Open roster
French hotel group Accor last month signed a three-year deal with the French Federation of Tennis (FFT) from 2015 to 2017 to become an Official Supplier of the French Open.