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AccorHotels links up with Australian Open

Hotel operator AccorHotels has signed up as an official partner of the Australian Open tennis grand slam event.

The deal will run for three years, from 2016 to 2018, starting with the next edition of the tournament in January.

Tennis Australia commercial director Richard Heaselgrave said: “AccorHotels leads the world in customer service and we’ve jumped at the chance to work closely with their team to deliver five-star service to our fans, our players and the more than 600 media covering the event from all corners of the globe. This unique partnership will also deliver on our Asia Pacific focus as we continue to stage major events across the region.”

Simon McGrath, AccorHotels’ chief operating officer of the Pacific region, added: “This year the Australian Open attracted more than 700,000 people to Melbourne Park and reached a global viewing audience of 370 million worldwide. We are delighted that our partnership will also extend to China for the Australian Open Wildcard event, which will deliver AccorHotels branding and hospitality across the region.”