Cruzeiro checks in with Super 8 deal

Budget hotel chain Super 8 has secured a sponsorship deal with Campeonato Brasileiro Serie A football club Cruzeiro.

The agreement will run for three years, from the 2016 season through to the end of the 2018 campaign.

Under the deal, Super 8 branding will appear on Cruzeiro playing shorts, interview backdrops and various other platforms.

Super 8 will also work with the Brazilian club on its ‘8 million’ initiative, through which it will offer supporters the chance to win prizes such as match tickets and official Cruzeiro merchandise.

Super 8 will use the new deal to support its recent expansion into the Brazilian hotel market.