German Bundesliga football club Hertha Berlin has entered into a partnership with Hotels & Sportresort Fleesensee, a holiday resort located in the north of the country.
Although the terms of the deal were not disclosed, it was confirmed that Fleesensee and the three hotels it runs will benefit from a branding presence inside the team’s Olympic Stadium home ground.
Fleesensee will also gain access to hospitality facilities as well as other promotional and partner benefits as part of the agreement.
The deal was brokered by Lagardère Sports, the sports division of the Lagardère Sports and Entertainment agency.