Hotels & Resorts
The Lagardère Sports agency has extended its marketing partnership with German Bundesliga football club Augsburg.
Oaks Hotels & Resorts has agreed a deal to become a co-major sponsor of AFL Aussie rules football team the Brisbane Lions.
Australian A-League football club Sydney FC has signed a shirt sponsorship deal with luxury hotel and entertainment complex The Star Sydney.
French Ligue 1 football club OGC Nice has agreed sponsorship deals with hotel chain 7 Days Inn and financial services company Westfield.
LaLiga, which operates the top two divisions of Spanish football, has entered into a partnership with the Palladium Hotel Group.
German Bundesliga football club Borussia Mönchengladbach has signed a sleeve sponsorship deal with hotel operator H-Hotels and also agreed a partnership with online betting company mybet.
German Bundesliga football clubs RB Leipzig and Eintracht Frankfurt has agreed new partnerships with hotel operator H-Hotels Gruppe and financial services company Deutsche Asset Management, respectively, while VfB Stuttgart has extended its deal with cleaning technology company Kärcher.
HotelPlanner has agreed a deal to become the official hotel reservations partner of Italian Serie A football club Inter Milan.