Gov. & Institutions
Qatar extends title deal with Goodwood Festival
Events DC backs Washington’s Overwatch franchise
Kenya Open heads to European Tour with government backing
Spain enters World Handball Championship with new sponsors
Euroleague Basketball adds Rioja as sponsor
Andalusia sees value in MotoGP race
PSV Eindhoven extends with partners
Dutch Eredivisie football club PSV Eindhoven has renewed its partnerships with full-service market research company Markteffect and employment agency Driessen Groep.
Fifa signs first African sponsor for 2018 World Cup
Fifa has agreed a deal for Egypt - Experience & Invest to become an official regional supporter of this year's World Cup national team tournament, which begins today (Thursday) in Russia.
Fina signs Chinese title sponsor for Diving World Series
Fina, the global governing body of aquatic sports, has agreed a deal for China National Sport Group to title sponsor its Diving World Series as part of a long-term partnership with the organisation.
Hockey India signs landmark partnership with Odisha
The Hockey India national governing body has today (Thursday) signed a major sponsorship deal with the state government of Odisha.
PSP extends backing of Clipper Race
UK-based logistics provider PSP has extended its sponsorship of the Clipper Round the World Yacht Race ahead of the 2017-18 edition of the sailing event.
Western Force stays safe with new main sponsor
Paris 2024 on track with latest bid partner
The Société du Grand Paris (SGP), a French public institution established to fund and oversee the development of the new Grand Paris Express subway transport system, has signed up to support the Paris 2024 bid for the summer Olympic and Paralympic Games.
Arsenal takes to Australia with Destination NSW
English Premier League football club Arsenal has agreed a multi-year partnership with Destination NSW, the tourism and major events agency for the Australian state of New South Wales.
Taipei City partners with Premier12 to promote 2017 Universiade
The Taipei City Government (TCG), the body that governs the capital of Chinese Taipei, has agreed a deal to sponsor the World Baseball Softball Confederation’s inaugural Premier12 tournament, which is currently taking place in the country and Japan.
LPGA’s Bahamas event renews sponsorship ties
Female shaving products brand Pure Silk and the Bahamas Ministry of Tourism have signed deals to remain as the co-title sponsors of the Ladies Professional Golf Association (LPGA) Tour event at the Ocean Club Golf Course on Paradise Island, Bahamas.
Tasmania commits to AFL’s Hawthorn with new deal
Australian Football League Aussie rules club Hawthorn has opted to extend its long-term partnership with the Tasmanian Government.
Valencia teams up with UN Women
Spanish Liga top-tier football club Valencia has become the first sports team to seal a global partnership with the UN Women division of the United Nations.