General Insurance
New York Life extends as corporate champion of Atlantic Coast Conference
US college sports organisation the Atlantic Coast Conference has extended its partnership with life insurance provider New York Life.
New York Life extends backing of Pac-12 basketball
US college sports conference the Pac-12 has extended its partnership with North American insurance company New York Life.
Youi builds on NRL deal with World Cup partnership
Insurance company Youi has been named as an official partner of the 2017 Rugby League World Cup, which gets underway later this month.
Geico extends support of Atlantic Coast Conference
US insurance firm Geico has renewed its long-running sponsorship of the Atlantic Coast Conference college sports organisation.
Arsenal renews Vitality partnership
Health and life insurance company Vitality has extended its partnership with English Premier League football club Arsenal.
Women’s sport: Sponsorship viewpoint from Synergy and CSM Sport and Entertainment
Will the media coverage given to major women's sports events in football, rugby and cricket during the summer inspire greater sponsorship investment in women’s sport in the UK?
Dortmund, Leipzig sign new deals, Mainz extends with partner
Borussia Dortmund and RB Leipzig have agreed new partnerships with health insurance firm IKK classic and property company Vicus Group, respectively, while rival German Bundesliga football club Mainz has extended a deal with mobile communications specialist W.E.S Kommunikation.
Munich Marathon secures first title sponsor
The German arm of insurance group Generali has been named as the first title sponsor of the Munich Marathon.
NHL’s Red Wings, Sharks secure new partners
The Detroit Red Wings has entered into a partnership with wholesale insurance broker and underwriting manager Burns & Wilcox, while rival NHL ice hockey franchise the San Jose Sharks has struck a deal with the Miner Family Winery.
Olympique Lyonnais women’s team extends with main sponsor
French insurance company April Group has renewed its shirt sponsorship deal with Olympique Lyonnais Féminin, the women’s team of French Ligue 1 football club Olympique Lyonnais.
Globe Life takes naming rights to Rangers’ new ballpark
Globe Life and Accident Insurance Company has expanded a deal with the Texas Rangers to become the naming rights partner for the Major League Baseball team’s new ballpark.
Women’s sport: Sponsorship viewpoint from Lidl and Aon
JLT takes on Sheffield Shield rights under extended Cricket Australia deal
Insurance provider JLT Australia has renewed its partnership with the Cricket Australia national governing body.
Local firm signs up as FC Köln sleeve sponsor
Insurance company DEVK has agreed a deal to become the sleeve sponsor of German Bundesliga football club FC Köln.
AOK extends DHB backing to women’s team
Health insurance firm AOK has expanded its partnership with the German Handball Federation (DHB) to include sponsorship of the women’s national team.
PGA Tour signs new title sponsor for Tournament of Champions
Business-focused mutual insurance company Sentry has been named as the new title sponsor of PGA Tour golf event the Tournament of Champions.
Vitality retains naming rights to Bournemouth stadium
Health and life insurance provider Vitality has renewed its naming rights deal for English Premier League football club AFC Bournemouth’s home stadium.
Nib signs up as major sponsor of AFL’s Tigers
Health insurance company Nib has entered into a partnership with AFL Aussie rules football club the Richmond Tigers.