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Youi builds on NRL deal with World Cup partnership

Insurance company Youi has been named as an official partner of the 2017 Rugby League World Cup, which gets underway later this month.
 
Youi’s branding will feature on the on-field apparel of referees during the national team tournament, which takes place from October 26 to December 2 in Australia, New Zealand and Papua New Guinea.
 
The partnership also covers the Women’s World Cup, which will be held concurrently alongside the men’s event for the first time.
 
Youi will promote the tournament through its channels in Australia and New Zealand as part of the agreement.
 
The company already sponsors referees and match officials in Australia’s NRL club competition.
 
Youi chief executive Frank Costigan said: “The partnership with the RLWC2017 is a natural extension of our existing sponsorship of the NRL referees and match officials.
 
“It was an important decision as Youi is already a well-recognised supporter of the game, having worked in collaboration with the NRL in 2017 to bring more rugby league content and opportunities to the fans.
 
“We are enormously proud to support rugby league and further our support into the exciting spectacle of the RLWC2017 matches where we will see the world’s best play it out.”