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Women’s sport: Sponsorship viewpoint from Lidl and Aon

The busy summer of sport for women's national teams in football, cricket and rugby union represents, for some, a watershed moment in the development of women's sport, not least because of the growing support of major sponsor brands.

Below, Joanna Gomer, senior consultant for partnerships at supermarket brand Lidl and Yvonne Jacobi, chief operating officer for the Aon Centre for Innovation and Analytics, the global investment analytics division of risk management company Aon, explain the objectives and results of their support for the England women’s football team and the Women’s Rugby World Cup, respectively

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