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Will the media coverage given to major women's sports events in football, rugby and cricket during the summer inspire greater sponsorship investment in women’s sport in the UK?
Aviva, the UK’s largest insurer with over 14 million customers and one of Europe’s leading providers of life and general insurance, will continue to take a portfolio approach to its sponsorship activity, using key assets in rugby union and football.
Phil Clement, Aon’s global chief marketing and communications officer, discusses the brand’s sponsorship decision-making process.