Health insurance company Nib has entered into a partnership with AFL Aussie rules football club the Richmond Tigers.
The three-year deal covers the 2018 to 2020 AFL seasons and names Nib as a joint major partner of Richmond alongside automotive manufacturer Jeep.
Nib’s branding will appear on the back of Richmond’s home and away jumper, and on all official club apparel. Jeep’s logo currently features on the front of the team’s guernseys.
Nib will replace insurance group Bingle as a co-major sponsor of Richmond. Bingle has been a partner of the club for the past seven years.
Nib chief executive Mark Fitzgibbon said: “Not only will this partnership help drive exceptional brand exposure across the traditional AFL heartland as part of our overall brand strategy, but it will also allow us to engage with fans and supporters with some exciting new opportunities in the pipeline.”