AOK extends DHB backing to women’s team

Health insurance firm AOK has expanded its partnership with the German Handball Federation (DHB) to include sponsorship of the women’s national team.

As part of the agreement, AOK’s branding will feature on the front of the team’s shirts, starting with the friendly match against Lithuania on September 27.

The deal will run until the end of 2019, when the DHB’s existing partnership with AOK had been due to expire.

AOK will also benefit from exposure through television broadcasts, floor branding and exposure on the medical case of the team doctors. Other promotional and online rights will also be awarded.

AOK has supported the DHB since 2014 and serves as the exclusive health partner of the body. Its branding also features on the shirts of the men’s national team.

Germany is hosting the 2017 Women’s World Championship from December 1-17.