Vitality retains naming rights to Bournemouth stadium

Health and life insurance provider Vitality has renewed its naming rights deal for English Premier League football club AFC Bournemouth’s home stadium.

The ground will continue to be known as the Vitality Stadium until the summer of 2020 after the company agreed a new three-year deal with Bournemouth.

Vitality has sponsored the stadium since 2015, when Bournemouth was first promoted to the Premier League.

The deal also grants Vitality naming rights to the stadium’s East, Main and Steve Fletcher stands.

Vitality supports Bournemouth campaigns and competitions offering match tickets, hospitality and other match-day packages. The company also serves as the headline sponsor of the club’s Community Sports Trust.

With a capacity of just 11,464, Vitality Stadium is the smallest ground in the Premier League.