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New York Life extends backing of Pac-12 basketball

US college sports conference the Pac-12 has extended its partnership with North American insurance company New York Life.

Under the agreement, New York Life will continue as the official presenting sponsor of the Pac-12 men’s and women’s basketball tournaments.

It will also become the official sponsor of Pac-12 Olympic Championship events, including beach volleyball, men’s and women’s cross country, women’s gymnastics, men’s and women’s golf, women’s lacrosse, men’s and women’s rowing, men’s and women’s swimming and diving, men’s and women’s tennis, men’s and women’s track and field and wrestling.

The partnership extends a deal that launched during the 2014-15 season.

As part of the deal, New York Life will have a presence at the two Pac-12 flagship basketball tournaments through on-court and in-arena branding, as well as in-game promotional tie-ins, media inventory, digital assets and promotions on Pac-12 Networks’ Men’s Basketball Pregame Shows throughout the season.

The women’s basketball tournament will be played from March 1-4 at KeyArena in Seattle, while the men’s will be played from March 7-10 at T-Mobile Arena in Las Vegas.