General Insurance
Gainbridge to support US roll out with Indy 500 deal
Online annuity and life insurance brand Gainbridge has signed as the new presenting sponsor of US motor racing event the Indianapolis 500
ITTF’s Pan America Cup lands first title sponsor
Universal, one of the largest insurance groups in the Caribbean, has become the first-ever title sponsor of the International Table Tennis Federation’s Pan America Cup.
Atlético Mineiro secures new kit sponsor
Campeonato Brasileiro Série A football club Atlético Mineiro has signed a kit sponsorship deal with local vehicle insurance company Auto Truck.
American Family Insurance gains naming rights to Brewers stadium
The home of the Milwaukee Brewers will be renamed in 2021 when American Family Insurance takes over the naming rights from MillerCoors.
R+V Versicherung strikes shirt deal with FC Schalke 04 Esports
German insurance company R+V Versicherung has signed as the main sponsor of Schalke 04 Esports, the esports division of the Bundesliga football club
Werder Bremen extends with insurance partner
German Bundesliga football club Werder Bremen has struck a three-season extension to its partnership with Öffentliche Versicherung Bremen.
FC Augsburg hails landmark deal with main sponsor
German Bundesliga football club FC Augsburg has signed what it claims is the biggest deal in its history with insurance company WWK Versicherungen, extending its association as main sponsor and stadium…
PGA of America designates AIG official insurance partner
The PGA of America has named American International Group (AIG) its Official Insurance Partner, serving some of the PGA's prominent tournaments including the PGA Championship and the Women's PGA Championship.
Zurich signs new digital partnership with NBA Spain
Swiss insurance firm Zurich has signed a new digital-only partnership with NBA Spain
Tampa Bay Lightning adds new partners
Tampa Bay Sports & Entertainment (TBSE), the parent company of the Tampa Bay Lightning, has announced details of the NHL ice hockey team’s new and renewed corporate partners for the 2018-19 fiscal year.
Euroleague teams up with insurance partner
Insurance provider Axa Spain has become a sponsor of the Euroleague and EuroCup basketball tournaments
The Jockey Club expands relationship with JLT
The Jockey Club has unveiled insurance provider JLT Speciality as an Official Partner
German handball body renews with AOK
The German Handball Federation (DHB) has renewed a partnership with health insurance provider AOK.
The agreement will run until the end of 2021. The two parties have been in partnership since 2014
J.League extends with title sponsor
Life insurance company Meiji Yasuda has renewed its title sponsorship of football’s Japanese J.League.
The new four-year deal will run from 2019 to 2023.
Liverpool turns success on pitch into sponsorship sales growth
Premier League club Liverpool is turning success on the pitch into steady sponsorship sales growth, as new partners continue to invest in the club’s second-tier assets.
Sponsors recommit to French Rugby Federation
The French Rugby Federation (FFR) has extended deals with three long-serving Official Partners, as well as ball supplier Gilbert, through to the 2023-24 season
AIG chooses Women’s British Open for first title deal in golf
US insurance group AIG has agreed a five-year deal to become title sponsor of the Women’s British Open.
Vitality extends netball backing to 2019 World Cup
Health and life insurance provider Vitality has stepped up its support of English netball by becoming the title sponsor of next year’s Netball World Cup in Liverpool.