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Zurich signs new digital partnership with NBA Spain

Swiss insurance firm Zurich has signed a new digital-only partnership with NBA Spain.

As part of the deal, Zurich will have the right to use the NBA league and team logos to promote its new brand, Klinc by Zurich, across all NBA Spain web and social media channels.

Klinic by Zurich claims to be the world’s first on-demand insurance product for smartphones, tablets, laptops and other digital devices. It allows policyholders to activate and deactivate their coverage as and when required.

Under the deal, Zurich will also become an Associate Partner of the NBA Spain Fan Club, and a Presenting Partner of the fan club’s ‘NBA Daily Quiz Game’.

“Zurich is a global leader in the insurance market and we are delighted to work with them,” said Chus Bueno, head of NBA Spain & Basketball Operations NBA EME.

“This 100-per-cent digital agreement is an excellent way to get closer to our fans and will allow us to strengthen our NBA Spain Fan Club assets to offer more and better experiences.”

NBA Spain’s existing partners include AN Grup, Endesa, Fresón de Palos, Kia, Movistar+ and Tecnimede.

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