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Tampa Bay Lightning adds new partners

Tampa Bay Sports & Entertainment (TBSE), the parent company of the Tampa Bay Lightning, has announced details of the NHL ice hockey team’s new and renewed corporate partners for the 2018-19 fiscal year.

TBSE is also the parent company of Amalie Arena, Tampa Bay Entertainment Properties (TBEP) and The Identity Tampa Bay, while it is the marketing rights-holder for University of South Florida Athletics and Yuengling Center.

TBSE was set up in 2010 as the holding company to manage the Lightning and the leasehold rights to Amalie Arena. Mike Harrison, the company’s vice-president of partnership development and activation, said 2018-19 marks the first season it is able to integrate partners throughout its expanded portfolio of sports and entertainment properties.

Renewed partners for the Lightning and Amalie Arena include: Ackerman Jewelers; adidas; Apple; Brown-Forman; Chick-fil-A; The Duncan Duo; Enterprise Rent-A-Car; Florida Department of Transportation; Geico; Heineken; Heritage Insurance (new Championship Partner and in-ice logo); Honda; Jabil; Marathon; Mercury Insurance; Moffitt; Orangetheory Fitness; Outback Steakhouse; Sagicor Life; Seminole Hard Rock Hotel & Casino; TECO; and USAA.

New partners for the team and the arena include: American Social; CTMS Travel Group, Hays Recruiting; Jägermeister; Morgan Exteriors; Paul Davis Restoration; Power Design; Portillo’s; RSM; T-Mobile; Tervis; Tower Radiology; Visit Tampa Bay; Wendy’s; and World of Beer.