German Bundesliga football club FC Augsburg has signed what it claims is the biggest deal in its history with insurance company WWK Versicherungen, extending its association as main sponsor and stadium naming rights partner.
WWK has opted for an early 10-year extension to its contract, which will now run through to 2030, having been in partnership with the club for the past three years. Under the deal, the company has front-of-shirt branding rights along with its name on the 30,660-capacity WWK Arena.
Augsburg claims the deal is unique in the Bundesliga. WWK, which has recently provided the investment for an LED façade at the stadium, will also provide the finance for Augsburg’s boarding school development, a project the club says is pioneering for youth football.
Augsburg chief financial officer, Michael Ströll, said: “The partnership with WWK, and especially the premature and long-term commitment, are of enormous importance for FC Augsburg. We are given an ability to plan that will form the basis for our aspired growth in the coming years.
“The additional advertising contract for the naming rights of the FCA boarding school allows us to tackle this project, which is of fundamental importance for our development in the junior sector.”