General Insurance

Cycling

Spanish insurance company Caser has agreed a deal to sponsor the Vuelta a España cycling event.
Esports

Insurance company State Farm has renewed its sponsorship of League of Legends esports events until 2021
Lacrosse

Major League Lacrosse (MLL) has announced a new partnership with US insurance brand Progressive. Under the deal, Progressive will have exclusive media and on-field branding at MLL events
Football

The partnership is understood to be a three-season deal, from 2019-20 to 2021-22, and builds on AXA’s existing Global Partner agreement with Liverpool.
Football

French insurance company AXA has expanded its association with Liverpool by becoming a principal partner and the new official training kit partner of the English Premier League football club
Tennis

Insurance company Geico has agreed a multi-year extension to its sponsorship deal with World TeamTennis
Multi-sport

Financial services company Protective Life Corporation has acquired naming rights to a planned multi-use stadium in the US city of Birmingham, Alabama
Ice Hockey

The NHL has announced a multi-year partnership with Massachusetts Mutual Life Insurance Company (MassMutual), which will be named the Official Life Insurance and Retirement Planning Partner of the league.
Rugby Union

UK insurance brand Gallagher has clung on to its title sponsorship of Premiership Rugby, after apologising for a racist rant from its chief executive
Football

LaLiga club Getafe has signed a new sleeve partnership with Spanish insurance brand Reale Seguros. Under the deal, Reale Seguros will have branding on Getafe’s left sleeve until June 2021.
Football

German Bundesliga football club FC Nürnberg has secured a three-year extension to its partnership with main sponsor, insurance group Nürnberger Versicherung.
Lacrosse

North America’s National Lacrosse League has signed a major partnership with US insurance firm Geico. The deal names Geico as the Official Insurance designation of the NLL.
Basketball

The Spanish arm of Swiss insurance firm Zurich will pay a six-figure fee for its digital-only partnership with NBA Spain, SportBusiness Sponsorship has learned
Football

The Singapore arm of pan-Asian insurance firm AIA Group has signed a new title sponsor deal with Singapore’s only professional football league, the Singapore Premier League.
Cricket

The Cricket West Indies governing body has signed a wide-ranging sponsorship deal with Colonial Group International
Football

Brazilian Série A club Vasco da Gama has inked two new kit sponsorships ahead of the 2019 season launch.
Esports

US financial firm State Farm has inked a new partnership with the Overwatch League, arguably the biggest property in esports
Baseball

American Family Insurance has signed as Naming Rights Partner of a newly-expanded spring training complex used by MLB franchise the Milwaukee Brewers