LaLiga club Getafe has signed a new sleeve partnership with Spanish insurance brand Reale Seguros.
Under the deal, Reale Seguros will have branding on Getafe’s left sleeve until June 2021.
The partnership will go live tomorrow when Getafe face Leganes at home in LaLiga.
Since gaining promotion to LaLiga at the end of the 2016-17 season, Getafe have exceeded expectations on the pitch, contributing to a steady uptick in sponsorship sales.
The club currently sits fourth in LaLiga, and its success on the pitch is now being credited for the Real Seguros deal.
Previously, Getafe’s sleeve asset had remained unsold since the team return to the Spanish top-flight in 2017-18.
Ignacio Mariscal, chief executive of Reale Seguros in Spain, said: “We have come to bet on a winning horse, as this season has already been a great success.
“The values of the club also align with Reales, and Madrid and the downtown area are very important for us.”
In January this year, Getafe renewed its main shirt sponsorship with real estate agency Tecnocasa until 2020.
Other Getafe sponsors include Spanish kit supplier Joma, UK betting firm Bet365, and Spanish banking group Caixabank.