Colonial Group International backs Cricket West Indies

The Cricket West Indies governing body has signed a wide-ranging sponsorship deal with Colonial Group International.

CGI is a Bermuda-based holding company for the Colonial group of companies, which has commercial operations in Bermuda, Cayman Islands, Bahamas, British Virgin Islands, Barbados and Turks and Caicos Islands.

The company has signed a global partnership with CWI that names it as the title sponsor and official partner of the West Indies’ one-day international home series, starting from this week.

The agreement also includes title sponsorship of the CWI Super50 tournament, the domestic limited-overs competition.

CGI will also serve as the body’s Official Insurance Partner. The length of the deal was not disclosed.

CWI chief executive Johnny Grave said: “The breadth and depth of Colonial’s partnership with us will benefit cricket across the region from communities and young families to professional cricketers and especially fans of both the Super50 and the Windies.

“It also demonstrates that cricket remains a great platform to reach many fans and communities and we are truly excited to partner with Colonial whose ambitions to be number one in their field mirror our ambitions to strengthen cricket in the West Indies for millions of people.”