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Insurance firm Caser backs La Vuelta

Spanish insurance company Caser has agreed a deal to sponsor the Vuelta a España cycling event.

The three-year deal covers the 2019 to 2021 editions of the race, which is one of cycling’s three ‘Grand Tours’ alongside the Tour de France and the Giro d’Italia.

Caser will benefit from brand visibility along the race route and will also be present in the caravan that accompanies the riders. The company will also participate in various activities in entertainment areas surrounding the event.

This year’s Vuelta takes place from August 24 to September 15, starting from the Salinas de Torrevieja in the heart of the Costa Blanca and finishing in Madrid.