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Latest Analysis
Interwetten doubles up Bundesliga club partnerships, adds Sporting Gijón in Spain
Austrian gambling company Interwetten has added German club VfL Wolfsburg and Spanish club Sporting Gijón to its limited football club sponsorship roster, having all but given up on football sponsorship …
MLS teams rise together as jersey sponsorship nets more than $80m in 2019
Major League Soccer clubs earned more than $80m (€72.5m) combined from their main jersey deals in the 2019 season, according to research by SportBusiness Sponsorship.
Major League Soccer taps into youth and ethnic diversity like no other US sport
MLS has become an increasingly attractive platform for brands, enabling it to increase the value of its sponsorships year on year.
Revamped structure opens ‘new era’ of growth for Fiba
The International Basketball Federation (Fiba) expects to at least double its sponsorship revenues in the first cycle of its recently-revamped sponsorship structure for national team matches, and to enjoy substantial cycle-on-cycle growth, through to 2031.
Revamped structure opens ‘new era’ of growth for Fiba
The International Basketball Federation (Fiba) expects to at least double its sponsorship revenues in the first cycle of its recently-revamped sponsorship structure for national team matches, and to enjoy substantial cycle on-cycle growth, through to 2031.
Interwetten doubles up Bundesliga club partnerships, adds Sporting Gijón in Spain
Austrian gambling company Interwetten has added German club VfL Wolfsburg and Spanish club Sporting Gijón to its limited football club sponsorship roster, having all but given up on football sponsorship …
MLS teams rise together as jersey sponsorship nets more than $80m in 2019
Major League Soccer clubs earned more than $80m (€72.5m) combined from their main jersey deals in the 2019 season, according to research by SportBusiness Sponsorship.
Major League Soccer taps into youth and ethnic diversity like no other US sport
MLS has become an increasingly attractive platform for brands, enabling it to increase the value of its sponsorships year on year.
American Express buys into Brighton and Hove Albion’s long-term vision
Brighton and Hove Albion’s main shirt and stadium naming rights deal with payment services brand American Express is a club record.