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American Family adds Brewers training complex Naming Rights to stadium deal

American Family Insurance has signed as Naming Rights Partner of a newly-expanded spring training complex used by MLB franchise the Milwaukee Brewers.

The $60m (€53m) facility in Phoenix was originally dubbed Brewers Field, but will now be renamed as the American Family Fields of Phoenix.

Upgrades to the old Maryvale Baseball Park facility include new training spaces, medical facilities, ticket offices, retail offices, club offices and a visitor’s clubhouse.

The move follows the company’s take over of the Naming Rights to the Milwaukee Brewers home stadium in Milwaukee until 2021.

American Family outbid the incumbent partner, beer brand MillerCoors, to claim the naming rights.

The spring training complex deal marks another step in the expansion of American Family into Milwaukee. In 2017, the company agreed to a naming rights deal for the Summerfest amphitheater.

American Family will also open an office building for “high tech type jobs” in downtown Milwaukee.