Food & Drink

Euroleague Basketball, which organises continental club competitions in Europe, has agreed sponsorship deals with Italian coffee brand Caffè Buscaglione and financial services company Eurobank for the Final Four stage of its EuroLeague competition.

Energy drinks brand Uptime has entered into a partnership with Little Caesars Arena, the home of NHL ice hockey team the Detroit Red Wings and NBA basketball franchise the Detroit Pistons.

North America’s Major League Baseball has entered into a partnership with Utz Quality Foods.

LaLiga, which operates the top two divisions of Spanish football, has agreed a sponsorship deal with beverages company AJEast Nigeria.

Bourbon whiskey brand Jim Beam Black has entered into a partnership with golf’s PGA of America, through which it will sponsor the PGA Championship, one of the four major tournaments on the men’s circuit.

Pulses, grains, seeds and nut brand Merchant Gourmet has agreed a deal to sponsor this year’s Women’s World Cup hockey tournament in London through a partnership with the England & GB Hockey governing body.

Australian financial services company Westpac and coconut water brand Coco Fuzion 100 have signed up to support this year’s edition of the Invictus Games multi-sport event for wounded servicemen and women, which will take place in Sydney.

Exhibition basketball team the Harlem Globetrotters has entered into a partnership with fruit-flavoured water drinks brand Tum-E Yummies.

US beer brand Michelob Ultra has strengthened its position within golf by becoming a sponsor of the Ryder Cup and the PGA Championship.

Drinks brand Monster Energy has renewed its title sponsorship of the premier series of North American stock car-racing championship Nascar until the end of the 2019 season.

North American Major League Baseball team the Chicago White Sox has entered into a partnership with craft brewery the Goose Island Beer Company.

Global food company Mars Wrigley Confectionery has signed a four-year extension to its partnership with the English Football Association.

The Ironman triathlon series has entered into a partnership with Italian sports nutrition company Enervit.

The Badminton World Federation has entered into a partnership with ELO Water.

Cricket Australia’s commercial partners are considering their options as the ball-tampering scandal arising from the national team’s Test match in South Africa continues to make headlines, both at home and abroad.

The Portuguese Football Federation (FPF) has agreed a sponsorship deal with Chinese energy drinks company Eastroc Super Drink.