Euroleague Basketball, which organises continental club competitions in Europe, has agreed sponsorship deals with Italian coffee brand Caffè Buscaglione and financial services company Eurobank for the Final Four stage of its EuroLeague competition.
This year’s Final Four will take place at Stark Arena in the Serbian capital of Belgrade on May 18 and May 20.
Serbia is one of the six countries where Eurobank operates. The company has an existing presence within the world of basketball sponsorship, having supported the Greek national teams since 2001.
As part of Caffè Buscaglione’s sponsorship of the event, its products will be sold to fans during games.
This year’s Final Four will feature defending champion Fenerbahce Dogus Istanbul, Real Madrid, CSKA Moscow and Zalgiris Kaunas.