Exhibition basketball team the Harlem Globetrotters has entered into a partnership with fruit-flavoured water drinks brand Tum-E Yummies.
The deal, the length of which was not disclosed, names Tum-E Yummies as the official juice drink of the team.
Tum-E Yummies becomes the presenting sponsor of the Globetrotters’ pre-game Magic Pass, an interactive event that allows fans to meet players, get autographs and learn tricks and skills.
The brand will also title sponsor the Globetrotters Experience summer theme park tour, which is set to visit Cedar Fair parks across the US from May to July. Its products will also be sampled at select venues during the Globetrotters 2018 schedule, while in-game signage will be provided.
Tum-E Yummies is owned by soft drinks manufacturer Coca-Cola.