Financial Services
Allianz extends long-running backing of GAA’s football and hurling leagues
The Irish division of German financial services company Allianz has agreed a five-year extension to its sponsorship deal with the Gaelic Athletic Association.
Standard Life Investments scrums down with the Lions
The British & Irish Lions rugby union team has agreed a deal for global asset manager Standard Life Investments to become its new principal partner for the 2017 tour to New Zealand.
MoneyGram makes fresh connection with ICC
The International Cricket Council has entered into a new long-term partnership with money transfer and payment services company MoneyGram.
Tottenham becomes EZTrader’s latest Premier League partner
Binary options trading company EZTrader has entered into a partnership with English Premier League football club Tottenham Hotspur.
World Handball Championship signs up banking partner
The Caisse d’Epargne banking organisation has signed up as a sponsor of the 2017 World Handball Championship.
Title sponsor secured for inaugural Masters Champions League
Indian payment services company Oxigen has been named the title sponsor of the new Masters Champions League Twenty20 cricket tournament.
MasterCard banks Hahnenkamm Races partnership
Global payment services company MasterCard has agreed a deal to become a partner of the 2016 Hahnenkamm Races downhill ski event in Kitzbühel, Austria.
Generali serves up Swiss Tennis renewal
Insurance company Generali has extended and expanded its sponsorship deal with Swiss Tennis, the sport’s governing body in the country.
Title sponsor extends with German WTA event
German financial services company Nürnberger Versicherungsgruppe has renewed its title sponsorship of Women’s Tennis Association event the Nuremberg Cup.
USAA adds Pro Bowl deal to NFL partnership
Financial services company USAA has been named the presenting sponsor of the 2016 edition of all-star NFL American football game the Pro Bowl.
Westpac invests in NBL partnership
Australia’s National Basketball League has unveiled financial services company Westpac as a partner.
Jockey Club banks Close Brothers partnership
The Jockey Club, the group that oversees the running of 15 of the UK’s leading racecourses, has entered into a partnership with merchant banking group Close Brothers.
National Funding steps in as Holiday Bowl sponsor
Locally-based financial technology company National Funding has been named the title sponsor of this year’s edition of college American football game the Holiday Bowl.
LGT signs up as main sponsor of curling showpiece
International private banking and asset management group LGT has been signed up as the main sponsor of the 2016 World Men’s Curling Championship in Basel, Switzerland.
Nationwide extends partnership with PGA Tour’s Memorial Tournament
Insurance and financial services firm Nationwide has extended its presenting sponsor deal with PGA Tour golf event the Memorial Tournament.
ATP’s Geneva Open banks title sponsor
Organisers of the Geneva Open men’s tennis tournament have confirmed that financial services company Banque Éric Sturdza will serve as the event’s title sponsor from next year.
KHL hails landmark deal with MasterCard
Pan-European ice hockey competition the Kontinental Hockey League has entered into a partnership with global payment services company MasterCard.
Russian backer to end support of leading UCI WorldTour team
UCI WorldTour cycling team Tinkoff-Saxo is on the lookout for a new main sponsor after owner Oleg Tinkov said his Russian banking group Tinkoff Credit Systems will withdraw its backing at the end of the 2016 season.