The Jockey Club, the group that oversees the running of 15 of the UK’s leading racecourses, has entered into a partnership with merchant banking group Close Brothers.
The company has agreed a three-year deal to become an official partner of the Jockey Club. The agreement will run until the end of 2018.
As part of the deal, Close Brothers will receive branding exposure through the Jockey Club’s digital platforms. The group will also be granted tickets for events at racecourses across the country and will be permitted to use the Jockey Club’s hospitality facilities for meetings and events.
The two parties will also collaborate on promotional activities to help heighten awareness of the Close Brothers brand among the Jockey Club’s customer base.
“The Jockey Club was founded in 1750 but takes a very modern approach to ensure British racing has a relevant and national role in British life,” Simon Bazalgette, group chief executive of the Jockey Club, said. “That fits very well with Close Brothers who deliver modern financial services with traditional values.”