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MoneyGram makes fresh connection with ICC

The International Cricket Council has entered into a new long-term partnership with money transfer and payment services company MoneyGram.

The company has agreed an eight-year deal to become an event partner of the sport’s global governing body. The deal becomes effectively immediately and will run until the end of 2023.

The announcement marks the continuation of a partnership between MoneyGram and the ICC. Last year saw the conclusion of a successful five-year association between the two parties that culminated with the World Cup in Australia and New Zealand.

The ICC is scheduled to stage 17 tournaments over the next eight years – a period that will include two World Cups and two World Twenty20 tournaments.

“The extension says much about the value of our events at which we continue to strive to create an unforgettable experience for fans from all around the world,” ICC chief executive David Richardson said. “Sponsors are the lifeline for any sport and on behalf of the ICC, I thank MoneyGram for their continued support.”

Juan Agualimpia, executive vice-president and chief marketing officer at MoneyGram, added: “Our association with the ICC has certainly helped establish MoneyGram as a preferred brand for South Asians around the world and we are delighted to extend this agreement for another eight years.”

The ICC entered into global partnerships with Chinese smartphone manufacturer Oppo in December and Japanese automotive manufacturer Nissan in October. The latter’s agreement marked its first significant venture into the cricket market.