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LGT signs up as main sponsor of curling showpiece

International private banking and asset management group LGT has been signed up as the main sponsor of the 2016 World Men’s Curling Championship in Basel, Switzerland.

The agreement was brokered by the Infront Sports & Media agency, the exclusive media and marketing partner of the World Curling Federation.

LGT also served as the main sponsor of the tournament four years ago, and the bank’s Swiss headquarters are based in Basel.

“Infront’s ongoing drive to enhance the strength of our events continues to deliver strong marketing results – with LGT Bank being the second main sponsor to come on board in recent weeks for the World Men's Curling Championship,” World Curling Federation president Kate Caithness said.

The 2016 event will take place at the St. Jakobshalle in Basel from April 2-10.