Energy

North American energy company TransCanada has agreed a deal with the International Triathlon Union to become the title sponsor of its 2014 World Triathlon Grand Final in Edmonton, Canada.

The Asian Football Confederation is generating between $18m (€13.1m) and $20m per year from Official Sponsors for its club competitions from 2014, in the 2013-16 cycle, following the addition of a second Chinese brand in as many months, construction machinery manufacturer Shandong Lingong Construction Machinery (SDLG).

Formula One motor racing outfit Williams has continued its recent run of sponsorship deals by announcing that Brazilian energy company Petrobras has agreed to return to the team.

North American stock-car racing series Nascar has confirmed a multi-year agreement with the American Council on Renewable Energy (Acore) to make the Washington DC-based non-profit organisation its newest official green partner.

Australia-based touring car championship V8 Supercars has reached a three-year deal to make United Petroleum the official fuel supplier to the series, with the ethanol fuels producer also becoming a major commercial partner of the sport.

MotoGP motorcycling team Yamaha Factory Racing has announced a trio of commercial deals ahead of the 2014 season.

AFL Australian rules football club Port Adelaide has sealed a multi-year agreement to make electricity and gas retailer EnergyAustralia its new joint-major partner.

Brand perception is at the forefront of energy company BP’s decision to become an International Partner of the International Paralympic Committee, Mike Sharrock, partnership director for Olympics and Paralympics at BP, told Sports Sponsorship Insider this month.

Super League Europe, operator of British rugby league’s elite club competition, has ended its search for a new title sponsor for the Super League by agreeing a three-year deal with independent energy supplier First Utility.

Pakistan State Oil has announced a wide-ranging one-year sponsorship agreement with the Pakistan Hockey Federation which will include the launch of a team to take part in the governing body’s competitions.

Temporary power provider Aggreko has reached an agreement to become an official supplier to the Glasgow 2014 Commonwealth Games, while organisers have also agreed a partnership with Malcolm Construction.

International oil and gas company BP has enhanced its backing of Paralympic sport by agreeing a deal to become an international partner of the International Paralympic Committee until the end of 2016.

The IMG Schweiz agency has sold a one-year secondary sponsor level package to Russian oil company Rosneft for the Spengler Cup ice hockey competition.

The Qatar Football Association has signed a four-year partnership with the national subsidiary of Anglo-Dutch multinational oil and gas company Shell.

The Portuguese Olympic Committee (COP) and Redes Energéticas Nacionais (REN), the country’s national electricity company, have renewed their sponsorship contract until the end of 2015.

Formula One team Williams has confirmed it will end its major sponsorship deal with Venezuelan state oil company PDVSA at the close of the 2013 season following the departure of driver Pastor Maldonado.