Consumer Electronics
Primeira Liga brings in NOS as title sponsor
Portuguese media company NOS has sealed a deal to become the title sponsor of the Primeira Liga, while Korean electronics company Samsung has also agreed a commercial partnership with the country’s top football division.
Golden State Warriors next up for DraftKings in NBA
Daily fantasy sports gaming company DraftKings has made Golden State Warriors its latest partner from the North American NBA basketball competition.
DraftKings crowns NBA presence with Sacramento
Sacramento Kings has become the latest NBA basketball team to partner with US fantasy sports gaming company DraftKings.
DraftKings: Expanding portfolio to support brand growth
Brand awareness and access to teams are key drivers in sponsorship for the US fantasy sports gaming brand DraftKings.
World Triathlon Series makes sound move with Jabra
Audio equipment producer Jabra has agreed to become a global partner of the International Triathlon Union’s (ITU) World Triathlon Series for its 2015 season.
DraftKings signs up Steelers as third NFL partner
The Pittsburgh Steelers has become the latest NFL American football franchise to enter into a partnership with US fantasy sports gaming company DraftKings.
GoPro seals partnership for NHL events
Camera equipment provider GoPro has struck a partnership with the NHL North American ice hockey league and the NHL Players’ Association.
Kyocera extends with DHB and Borussia Monchengladbach
The German arm of printing products and software company Kyocera Document Solutions has consolidated its sporting presence in the country by renewing commercial ties with the German Hockey Association (DHB) and Bundesliga football team Borussia Monchengladbach.
Draft Ops secures Bellator partnership
Daily fantasy sports service Draft Ops has entered into a partnership with the Bellator mixed martial arts series.
FanDuel adds to NBA partners by signing up Cavaliers
Fantasy sports games company FanDuel has agreed a partnership with NBA team Cleveland Cavaliers to further increase its presence in the North American basketball league.
DHB bolsters commercial portfolio with Bosch deal
The German Handball Federation (DHB) has secured a new partnership with multinational engineering and electronics company Bosch.
DraftKings expands portfolio with Timberwolves signing
US fantasy sports gaming company DraftKings has continued its expansion in North American sports leagues through a partnership with NBA basketball team Minnesota Timberwolves.
Canon snaps up Singapore Sports Hub deal
Photographic and digital imaging solutions giant Canon has agreed a three-year deal to serve as the latest founding partner of the Singapore Sports Hub.
Ricoh signs up for Waratahs’ Super Rugby defence
Japanese imaging and electronics company Ricoh has agreed a shirt sponsorship deal with Australian club NSW Waratahs for the 2015 Super Rugby season.
Canon snaps up Rugby World Cup spot
Imagine solutions company Canon has reached a deal to become an official sponsor of Rugby World Cup 2015.
Samsung teams up with Cricket South Africa
Electronics giant Samsung has agreed a three-year partnership with Cricket South Africa.
Sony set to cut ties with Fifa
Japanese electronics giant Sony is set to end its eight-year stint as a top-tier sponsor of football’s world governing body Fifa as it focuses on structural reforms, according to multiple reports.
FanDuel bolsters NBA portfolio with Lakers tie-up
Fantasy sports company FanDuel has expanded its presence in North American basketball league the NBA by becoming an official sponsor of the Los Angeles Lakers.