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World Triathlon Series makes sound move with Jabra

Audio equipment producer Jabra has agreed to become a global partner of the International Triathlon Union’s (ITU) World Triathlon Series for its 2015 season.

Jabra is set to promote its Sport Pulse Wireless product – a wireless earbuds system with a built-in heart rate monitor – at seven of the 10 World Triathlon Series events this year.

Throughout the 2015 series, Jabra will run competitions offering a trip and entry into the next event on the mass participation race calendar.

The World Triathlon Series begins on March 6-7 with its first Middle East event in Abu Dhabi. Jabra will also be present at races on Australia’s Gold Coast, in London, Hamburg, Stockholm, Edmonton, and at the Grand Final in Chicago on September 15-20.

Jabra will also host the official results at the majority of the events in which it sponsors.