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GoPro seals partnership for NHL events

Camera equipment provider GoPro has struck a partnership with the NHL North American ice hockey league and the NHL Players’ Association.

The length of the agreement, which is GoPro's first with a major professional sports league, was not disclosed.

Under the deal, GoPro will provide innovative perspectives of games, with players wearing cameras for certain events. The footage will then be shown during national and regional game broadcasts and across digital and social media platforms.

As an official partner of the NHLPA and the NHL, GoPro will also receive prominent brand exposure across the league’s broadcast, digital and social media platforms.

“As the preeminent leader in adaptable cameras, only GoPro has the technology to help us and our media partners showcase the beauty and intensity of hockey in new and deeper ways,” Bob Chesterman, the NHL’s senior vice-president of programming and production, said. “Our partnership with GoPro will be a big win for both new and lifelong hockey fans.”