Clothing & Accs.
Roots Canada pouches Toronto 2015 partnership
Leather goods manufacturer Roots Canada has reached an agreement to partner the Toronto 2015 Pan American and Parapan American Games multi-sport events.
Festina on time with Schalke renewal
Swiss watchmaker Festina has signed an extension to its partnership with German Bundesliga football club Schalke.
RFL seals Trojan partnership
The Rugby Football League, the governing body of rugby league in England, has struck a partnership with workwear brand Trojan.
Louis Vuitton expands America’s Cup partnership
Luxury clothing brand Louis Vuitton has expanded its association with the America’s Cup by becoming the title sponsor of the sailing event’s series.
Sponsors sign on as Air Race 1 World Cup prepares for launch
Motorsport series Air Race 1 World Cup has agreed several sponsorship deals as it nears the launch of its new international series of air races on June 7.
Spartak suits up with D’S Damat
Russian Premier League football club Spartak Moscow has agreed a partnership with menswear brand D’S Damat.
Omega opts for more time with Team New Zealand
Team New Zealand has renewed its long-term major sponsor association with watchmaker and timing specialist Omega for its campaign in the 35th America’s Cup sailing event.
Lacoste in talks over ‘Crocodile Arena’ rights, says Bursaspor president
Bursaspor president Recep Bölükbaşı has said the Turkish Super Lig football club is close to agreeing a stadium naming rights and shirt sponsorship deal with French clothing company Lacoste.
Bremont on time with America’s Cup
Watch manufacturer Bremont has sealed a deal to become the official timing partner of the America’s Cup and the sailing event’s defending champion, Oracle Team USA.
Tag Heuer bolsters WMM portfolio with London Marathon deal
Swiss watchmaker Tag Heuer has expanded its commercial support of the World Marathon Majors (WMM) series by agreeing a deal to become an official partner of the 2016 London Marathon.
Tag Heuer seals World Surf League deal
The World Surf League (WSL) has signed up Swiss watchmaker Tag Heuer as the official timekeeper of the Big Wave Tour.
Trio of partners seal Wimbledon extensions
Wryst on time for Isle of Man TT
Sport watch brand Wryst has agreed a two-year deal to become an official sponsor of the Isle of Man TT Races motorcycling event.
ParalympicsGB dresses to impress with Asos
Online fashion retailer Asos has agreed a partnership with the British Paralympic Association to design formal and ceremony wear for its team at the Rio 2016 Paralympic Games.
FEI puts best foot forward with Ariat
The International Equestrian Federation (FEI) has entered into a partnership with US-based footwear company Ariat International.
Longines on board for Irish Champions Weekend
Swiss watch maker Longines has signed up as the title partner of the Irish Champions Weekend horse racing event and the official timekeeper for the Curragh and Leopardstown racecourses.
Red Bull deal brings Swatch back to volleyball
Swiss watchmaker Swatch last month signed a deal with the International Volleyball Federation (FIVB) and its promoter Beach Major Company to return to the sport as the title sponsor of the Beach Volleyball Major Series in 2015.
Longines partners up with FEI World Cup Jumping North American League
Swiss watchmaker Longines has enhanced its partnership with the International Equestrian Federation (FEI) by taking on title sponsorship of the revamped World Cup Jumping North American League.