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Festina on time with Schalke renewal

Swiss watchmaker Festina has signed an extension to its partnership with German Bundesliga football club Schalke.

The two-year renewal runs until June 30, 2017 and continues an association that was established in 2013.

Festina retains the designation of being Schalke’s official watch sponsor.

The company will manufacture a special edition watch to mark Schalke’s 111-year anniversary and will benefit from a range of promotional opportunities.

Along with being the presenting sponsor of additional time at Schalke home games, Festina will have a presence on LED advertising strips at the Veltins Arena and be represented across the club’s media and hospitality operations.