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Sponsors sign on as Air Race 1 World Cup prepares for launch

Motorsport series Air Race 1 World Cup has agreed several sponsorship deals as it nears the launch of its new international series of air races on June 7.

After initially partnering with the inaugural event held in the Catalan city of Lleida in June 2014, beverage giant Coca-Cola has returned to sponsor the series this year, with organisers stating that its backing is an “important confirmation” that it is on a trajectory to grow into a mainstream worldwide spectator sport.

Revue Thommen Swiss Watches has linked up with the series as the official timekeeper, while Bigatmo will serve as the official eyewear partner.

Nicholson McLaren has signed up as the official engine performance partner, offering its expertise to the series’ maintenance crews. Catto Propellers becomes the official propeller of the Air Race 1 World Cup.

Jeff Zaltman, chief executive of Air Race 1 World Cup, said: “Just as our partners are leading their industries with the highest quality products and services, the Air Race 1 World Cup is striving to be a leading mainstream sport in the near future, delivering huge returns to our sponsors and proving air racing as a valuable marketing platform for reaching new markets, as we reach new audiences.”

The 2015 Air Race 1 World Cup commences in Monastir, Tunisia on June 7 before returning to Lleida on June 28 and concluding in the US city of Reno on September 20.