Coffee & Tea
Lavazza adds French Open to grand slam portfolio
Italian coffee brand Lavazza has enhanced its presence at tennis’ grand slam events by becoming an official supplier of the French Open.
Nestle joins Baku 2015 sponsor roster
Snack food and beverage multinational Nestle has reached an agreement for its Azerbaijani subsidiary to serve as the official confectionery supplier of the Baku 2015 European Games.
Lavazza serves up US Open deal
Italian coffee brand Lavazza has entered a multi-year commercial partnership for the US Open grand slam tournament under a deal with the United States Tennis Association (USTA).
Indian Wells secures trio of new sponsors
The men’s ATP World Tour and the Women’s Tennis Association Tour have secured three new sponsors for their combined Indian Wells tournament in California, US.
Baku 2015 adds to commercial roster with double deal
Food producer Azersun Holding and supermarket chain Bazarstore have signed on as official supporters of the inaugural 2015 European Games multi-sport event in Baku.
Turkish Basketball Federation energised by new partnership
Türkiye Basketbol Federasyonu (TBF), the national governing body for Turkish basketball, has agreed a one-year sponsorship deal with coffee shop chain Kahve Diyarı.
Cavaliers slam-dunk new coffee partnership
NBA basketball franchise the Cleveland Cavaliers has entered into a partnership with US quick-service restaurant group Dunkin’ Donuts.
Segafredo Zanetti returns to F1 with McLaren
Coffee brand Segafredo Zanetti has agreed to become a partner of Formula One motor racing team McLaren.
Coffee partnership boosts Orica-GreenEDGE
Australian UCI WorldTour cycling team Orica-GreenEDGE has agreed a new partnership with coffee maker Cape York Coffee.
The Coffee Club stays on the boil with Brisbane Roar
Australian A-League football team Brisbane Roar has renewed its shirt sponsorship deal with principal partner The Coffee Club for the 2014-15 season.
MLB’s Rockies sign coffee partner
Gourmet coffee company Marley Coffee has agreed to become an official partner of Major League Baseball’s Colorado Rockies in the US.
Tully’s Coffee boost for United SportsCar Championship
Seattle-based coffee retailer Tully’s Coffee has announced a multi-year agreement with the International Motor Sports Association to become a partner of the motor racing sanctioning body and the official coffee of its United SportsCar Championship endurance series.
Nespresso tees up Ryder Cup partnership
Nespresso, the premium coffee brand of food and beverage multi-national Nestle, has been confirmed as the official coffee supplier to the 2014 Ryder Cup golf tournament at Gleneagles.
ATP signs double deal for World Tour Finals
The Association of Tennis Professionals (ATP) has announced sponsorship deals with Gillette and Segafredo Zanetti ahead of this year’s ATP World Tour Finals.
IMG College secures landmark tie-up with coffee firm
Beverage firm Green Mountain Coffee Roasters has agreed a landmark deal with partner schools of the IMG College agency.
St Helens renews Typhoo partnership
English Super League rugby league club St Helens has extended its shirt sponsorship deal with tea producer Typhoo for a further three seasons.
Tim Hortons seals naming rights to new Tiger-Cats home
Coffee chain Tim Hortons has secured the naming rights to the new stadium of Canadian Football League American football team Hamilton Tiger-Cats in a wide-ranging 10-year deal.
Sri Lanka Tea Board gets behind national cricket team
The Sri Lanka Tea Board has agreed a three-year deal with Sri Lanka Cricket (SLC) to become the primary sponsor of the national team in away matches.