Automotive
AFL’s Melbourne FC scores new major sponsor
AFL Australian rules football team Melbourne FC has reached an agreement to make automotive retailing and logistics firm Automotive Holdings Group its major sponsor for the next three years.
Hyundai extends long-term partnership with AFL’s Carlton
AFL Australian rules football team Carlton has extended its long-standing partnership with Korean automotive company Hyundai for another four years.
NBA’s Magic firms up sponsorship portfolio for new season
NBA basketball team Orlando Magic has announced a host of new and renewed sponsorship agreements for the 2013-14 season.
Mercedes-Benz chips in Australian Masters deal
German automotive giant Mercedes-Benz has reached an agreement to become a new senior partner and the official vehicle of the Australian Masters golf tournament for its 2013 and 2014 editions.
Young Boys Bern change gear with Honda
Toyota seals University of Michigan agreement
Japanese automotive firm Toyota has signed a one-year sponsorship deal with the University of Michigan Athletic Department.
North Melbourne and Mazda continue lengthy journey
AFL Australian rules football team North Melbourne has announced a three-year extension to its long-running sponsorship deal with Japanese car manufacturer Mazda.
Ford steers into Glasgow 2014 partner role
Automotive giant Ford has reached a deal to become the sixth top-tier official partner of the Glasgow 2014 Commonwealth Games.
Werder Bremen drives away with Volkswagen extension
German Bundesliga football club Werder Bremen has signed a two-year extension to its partnership with Volkswagen.
Audi and Marker Völkl join Freeride World Tour
Winter sports organisation the Freeride World Tour has announced new sponsorship deals with Audi and Marker Völkl.
Land Rover returns for 2014 World Equestrian Games
Automotive company Land Rover has agreed a deal to become an official sponsor of the International Equestrian Federation’s (FEI) 2014 World Games, which will be held in Normandy, France.
NFL’s Jaguars team up with Ford dealership
Southern Ford Dealers has agreed a four-year sponsorship deal with NFL American football team Jacksonville Jaguars.
Vehicle company signs on to back Chinese Ocean Race entry
Chinese automotive firm Dongfeng Commercial Vehicle has announced it is to work with sports marketing and events company OC Sport to launch a Chinese team in the 2014-15 edition of the Volvo Ocean Race international sailing event.
Alfa Romeo rides again with Superbike World Championship
Italian automotive firm Alfa Romeo has agreed a three-year extension to its sponsorship deal with the Superbike World Championship.
Melbourne Rebels take on BMW partnership
Australian Super 14 rugby union team Melbourne Rebels has secured a two-year sponsorship deal with the national arm of automotive giant BMW.
Mercedes-Benz signs up for ATP World Tour Finals
Mercedes-Benz has struck a deal to become a platinum sponsor of the ATP World Tour Finals season-ending men’s tennis tournament.
Kumho retains Lakers ties
The US arm of Korean tyre manufacturer Kumho Tire has renewed its sponsorship of NBA basketball franchise Los Angeles Lakers for a fourth consecutive season.
Chevrolet’s deal with United a “no-brainer” says ousted GM official
Former General Motors global marketing head Joel Ewanick has described Chevrolet’s record shirt sponsorship deal with English Premier League football club Manchester United as a “no-brainer” despite the agreement reportedly playing a major part in his exit from the company.