Kumho retains Lakers ties

The US arm of Korean tyre manufacturer Kumho Tire has renewed its sponsorship of NBA basketball franchise Los Angeles Lakers for a fourth consecutive season.

Kumho retains the designation of official tyre of the Lakers for the 2013-14 season and will maintain a strong branding presence at the team’s home games including courtside scorer’s table signage, the lower ring position on the Staples Center’s main scoreboard and the arena’s LED ribbon display.

The company will also enjoy increased visibility via prominent banners on Lakers.com – the most visited team website in the NBA.

Additionally, Kumho will benefit from both Lakers players and Lakers cheerleaders appearances at local dealerships.