Automotive company Land Rover has agreed a deal to become an official sponsor of the International Equestrian Federation’s (FEI) 2014 World Games, which will be held in Normandy, France.
Land Rover’s agreement to support the event as its exclusive car partner builds on its long-established involvement in equestrianism, including sponsorship deals with the Burghley Horse Trials, the US Equestrian Federation and Paris Masters.
The company’s US division also supported the previous edition of the World Equestrian Games, which took place in Lexington, Kentucky in 2010.
The 2014 Games will take place from August 23 to September 7, with events hosted across five venues in the region of Normandy.
Land Rover will provide a fleet of official vehicles and enjoy brand exposure at all events in the two-week programme.