German Bundesliga football club Werder Bremen has signed a two-year extension to its partnership with Volkswagen.
Having partnered Werder since 2008, the German automotive giant will continue as a top sponsor of the club through to 2016.
Volkswagen supplies vehicles to the club and will extend this service by offering its e-Up electric car.
Along with a range of marketing benefits, the new contract also grants Volkswagen naming rights to a new VIP club section at Werder’s Weser-Stadion.
Volkswagen will continue alongside Targo Bank, AB InBev, Tipico and EWE on Werder’s top sponsor portfolio.
The club currently sits eighth in the Bundesliga following 11 games of the new season.