Automobile Manufacturing

Football

Italian automotive company Fiat has struck a one-season extension to its partnership with the French Football League (LFP), expanding its association with club football in the country
Motorsport

Korean motorcycle helmet brand HJC has signed as title sponsor of the German MotoGP in 2019 and 2020 – extending its title presence in MotoGP to five years.

Tennis Australia’s chief revenue officer Richard Heaselgrave has revealed that the new partnership with Chinese drinks brand Luzhou Laojiao is “definitely within the ballpark” of the sum paid by major…
Football

The Polish division of Japanese automotive manufacturer Toyota has agreed a three-year partnership with Ekstraklasa football club Legia Warsaw
Rugby

British multi-purpose vehicle manufacturer Land Rover has furthered its backing of rugby union by extending its partnership with the World Rugby Awards
Football

The Indian subsidiary of the Suzuki motorcycle company has renewed its lead sponsorship of the Indian Super League (ISL) club FC Pune City
Basketball

German motor oil brand Liqui Moly has signed its largest ever US sports partnership, after inking a seven-figure deal with the Chicago Bulls.
Football

Bundesliga champions Bayern Munich are reportedly close to signing a new sponsorship deal with German carmaker BMW, which could take over from rival brand Audi as the club’s Official Car Partner.
Tennis

Naomi Osaka, the Japanese women's singles winner at last week’s US Open tennis tournament, has landed a lucrative sponsorship deal with carmaker Nissan.

Formula One manufacturers Honda and Mercedes will Title Sponsor the 2018 Japanese Grand Prix and the 2019 German Grand Prix, respectively, in an unprecedented show of support for their home races
Football

This article looks at three activation campaigns run by national team sponsors throughout the 2018 Fifa World Cup.
Football

Premium beer brand Budweiser has overcome fierce competition in the Football Association’s beer category to become the sole beer partner, taking all three key assets in the portfolio.
Football

Serie A club AS Roma has signed a new multi-year partnership with Korean carmaker Hyundai Motor Company
Football

Bundesliga club RB Leipzig has extended its premium partnership with Volkswagen Group until the end of the 2020-21 season.
Football

Tottenham Hotspur has announced a trio of new sponsorships, but its search for an elusive stadium naming-rights partner goes on.
Football

English Premier League football club Tottenham Hotspur has signed sponsorship deals with German automotive manufacturer Audi and online betting company 1XBET
Tennis

PROJECT DETAILS Sponsorship title: Jaguar XF Sportbrake Reveal: Official Car Partner of AELTC, The Championships, Wimbledon Duration of sponsorship: July 2015 – July 2017 E
Cricket

PROJECT DETAILS Sponsorship title: Audi, Official Vehicle Partner to Cricket South Africa and the Proteas Duration of sponsorship: 2014-2017 Entered by: Levergy Sports and Entertainment Marketing